Ireland’s Midleton distillery has made a play for the wealthy whiskey collector with the launch of the Midleton Very Rare Cask Circle – an upmarket private members club offering single cask purchases of up to €450,000. Richard Woodard reports.
It’s no secret that Irish whiskey is on a hot streak right now. The fastest-growing brown spirits category in the world, spearheaded by Jameson, its dominant brand. Distilleries all over the land planned, being built and producing spirit. An industry once moribund, now resurgent – and increasingly self-confident.