goodlife - ballantines bel équilibre à l'écossaise

Par Béatrice Delamotte Troisième marque de spiritueux la plus vendue en France, Ballantine’s tente aujourd’hui de capter des consommateurs plus jeunes, sans pour autant se couper de sa base d’amateurs de blends élégants. Comme le disait ma grand-mère, il n’y a pas de sot métier. Une expression que n’aurait pas reniée George Ballantine. Continue reading >>>

Capture d’écran 2018-01-16 à 11.31.46

The St. Lucia Food and Rum Festival added a new feature to their celebration of culinary excellence with the first ever Caribbean Rum Awards. The competition, which was hosted in partnership with Caribbean Journal, took place between January 12 and 14 and allowed fine rum producers an opportunity to have their creations sampled by an expert judging panel and local, regional and international rum enthusiasts.  Continue reading >>>

bevnet - pomp & whimsy gin liqueur

Los Angeles, Calif. — Trained sociologist and brand strategist-turned distiller, Dr. Nicola Nice, has made a career advising Fortune 500 companies on international branding and consumer insights. Over the past 15 years, in a career spanning academic research, management consultancy and global strategy with her New York-based market research firm, THINK Conservatory, Nicola watched as…